![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png)
Welcome to the Jungle/Oligarchy/Plutocracy/Corporatocracy!

I've enjoyed watching or following the Olympics since I was a little kid. At one point I fantasized about being in the Olympics, despite not having any sports talent whatsoever. Didn't we all? It looked like fun and games! Sportsmanship and brotherhood! Peanut butter and jelly! Bread and Circuses!
This year, though, I have cut my cable and, while I still have interest in the individual athletes and some events, I more than likely will not give it much time aside from the occasional YouTube upload and passing news story. Which means I'm also committing the gravest sin, probably punishable by imprisonment somewhere in our Brave New World (read: Britain, this year): Anti-Commercial-Engagementism*.
I won't be seeing the Official Sponsor of the Official Sponsors, hardly anywhere. I'm sure they'll be all over my webpages except... a) I use a lot of Adblock, b) I'm blind to most web advertising in the way that I ignore the bugs on my car windshield, c) 99% of ads I do see work inversely with me -- DNW specifically because I saw the ad, and d) I don't hang out on websites with advertising. I'm a bad, bad capitalist.
Unlike those such as myself, many others find themselves faced with the opposite dilemma: that of actually using the words "Games," "Two Thousand and Twelve," "2012," and "twenty twelve" in a sentence. Or pairing any and all of the above with "Gold," "Silver," "Bronze," "London," "medals," "sponsors," or "summer." Because obviously they're making a buck discussing the gold fields of grain in the summer of 2012 down at the farmer's co-op. Or something.
( But wait, there's more! )