The Sound of...Less Loudness.

[foxglovehp.livejournal.com]

My audiologist posted something recently about a new law being signed to limit the volume of television commercials.  I wear hearing aids, so I am not interested in debating with anyone here whether or not TV commercials are too loud.  I have to turn my HAs down whenever commercials come on, so I know they are.  Everyone knows they are too loud.  Mad Magazine even knew they were too loud in the '70's when I used to read it as a kid.  I know this because they made jokes about it even back then.

Titled CALM (Commercial Advertisement Loudness Mitigation), the law requires the FCC to tell broadcasters to turn the fraking volume down on commercials.  Really?  no shit?  Couldn't someone in the Federal government, which controls the Federal Communications Commission just tell them to do it?  Did we really need congressional action for this?  It offends my delicate libertarian sensibilities to know that this was really required.  Also, is this the best acronym our tax dollars can buy?

Comments

[blorky.livejournal.com]

I stand corrected - my dvr doesn't auto-correct.

[dwer.livejournal.com]

the vast majority don't. The invisible hand of the market isn't doing much in this case.

Of course, we're welcome to watch other stations on a different spectrum, right? Oh, wait...