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1) First, let's look at money. By now, you know that Romney and the RNC outraised Obama and the DNC in June. Romney has not spent a lot of it yet, however, partially because Romney cannot spend general election funds yet. Even so, Obama spent $91m in swing states compared to Romney's $23m over the same time frame in June/early July, and is outspending even Romney + SuperPACs in nearly all cases. The result has not shown itself in the polling, however, as Obama was only enjoying a 2 point lead to show for it. Romney remains competitive even with a massive spending deficit and even as his campaign has not ramped up significantly, while Obama burns through money as fast as he can raise it.
CORRECTION: nevermind pointed out the SuperPAC spending helping bridge this gap - while the burn rate on Obama's spending is still legitimate, it's worth noting that the spending deficit actually benefits Romney at this point in time when the SuperPACs are factored in.
2) So what does this mean about the polling? Well, Obama's lead has barely budged in the time frame where he's significantly outspending Romney, and Romney's favorability has improved while Obama's has tanked - the gap in favoribility has effectively vanished, with Romney actually leading in the rolling average according to RCP. This CBS/NYT poll confirms this result, showing Obama with 48% unfavorability.
The CBS/NYT poll also has Romney +1 among registered voters in a poll that's had some significant sampling issues over this time frame. And individual states? Virginia, a swing state where Obama has massively outspent Romney, is effectively dead even among registered voters according to Quinnipiac. New Mexico might be a swing state now as well, with PPP putting Obama at +5 after previously having him up double digits. Minnesota has Obama +6, which might not hold. Meanwhile, it's probably safe to say that places like Montana and Georgia, both states Obama was competitive in back in 2008, are going to be safe Republican wins this go round. Romney is making more states competitive, and is solidifying the states he should be winning.
3) What's stunning about all of this at this point, however, is how poorly Obama's attacks have gone. Going back to the CBS/NYT poll, a majority of voters say that Obama has not delivered the change he promised, the two issues he's moved on significantly as of late, gay marriage and immigration, are issues that energize his opponents more than his base, and a majority say that Romney's work at Bain isn't an impact on their vote in either direction. According to USA Today/Gallup, his work at Bain would cause Romney to make good decisions on the economy, however.
While this poll shows a different favorability picture overall, little of the news from this poll could be construed as good news for Obama or his campaign. Other polling solidifies this as well - Rasmussen's poll of likely voters overwhelmingly shows a belief that small business owners are responsible for their own success, while the majority of likely voters polled for The Hill say the President has made bad decisions on the economy, slowing it down. This may be an indicator that the "I inherited it" argument isn't resonating as well as it once did.
4) With all this information in the polls, one has to wonder what can move the needle back toward Obama's direction. Unfortunately, with the less-than-stellar jobs news at the beginning of the month, combined with lower earnings estimates pointing to another possible recession, with factory activity slowing, with home sales down over 5%, with retail sales down three straight months - it sure feels like more and more indicators are going south for the economy, and in a year where the economy is the most important issue facing voters, it's not good news for the guy sitting in the Oval Office.
Coming soon will be Romney's VP choice, which could be an important piece for Romney's election effort. And then Romney gets to spend some money - if Romney's able to spend more on GOTV because of the way the Obama campaign is burning through cash, it could make the difference in the key states where things are very close.