Government sets organic standards, and certifies any third parties or non-profits that perform verification. So that's not exactly market-driven, either.
Companies do have an interest in protecting their reputations, but that could mean a focus on spin control rather than product quality. Also keep in mind that nobody went out of business due to the tainted peanut butter thing recently, because the source of the problem was so far removed from consumers.
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Date: 20/7/11 03:57 (UTC)Companies do have an interest in protecting their reputations, but that could mean a focus on spin control rather than product quality. Also keep in mind that nobody went out of business due to the tainted peanut butter thing recently, because the source of the problem was so far removed from consumers.