Virtually every study ever conducted on the issue shows that you're wrong. In fact, it's the premise of the OP. Not just with political advertisements, but products too, show that even if the person knows that random good looking people having fun on the beach has nothing to do with the quality of a beer, it does have an affect on how they perceive the brand.
Your analogy is improper too, as you are comparing watching a commercial and choosing to not let it affect you with choosing to not eat McDonalds. A more proper analogy would be eating McDonalds and choosing to not be fat. Sorry, just doesn't work that way.
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Date: 6/5/10 19:37 (UTC)Your analogy is improper too, as you are comparing watching a commercial and choosing to not let it affect you with choosing to not eat McDonalds. A more proper analogy would be eating McDonalds and choosing to not be fat. Sorry, just doesn't work that way.