Insurance markets require the low risk to subsidize the high risk to work. If the low risk people *know* they're low risk, they won't.
How do you create a business plan that convinces low-risk folks to subsidize high risk folks? There can be a bit fear-mongering. But considering so many low-risk folk voluntarily decide to go without health insurance, I'd say it's a poor market strategy.
Re: No such things as a free organ transplant
Typical markets assume this sort of drop-off.
Insurance markets require the low risk to subsidize the high risk to work. If the low risk people *know* they're low risk, they won't.
How do you create a business plan that convinces low-risk folks to subsidize high risk folks? There can be a bit fear-mongering. But considering so many low-risk folk voluntarily decide to go without health insurance, I'd say it's a poor market strategy.