You know, the really sad thing is that there are tons of cultural and historic sites just a couple of miles away from that place, a fascinating UNESCO heritage site (http://whc.unesco.org/en/list/217) featuring a millenia-old city dating back to Antiquity, etc... But if you ask any of the folks from this documentary if they know a thing about Nessebar and the likes, they'd just stare back at you and yell, "Duuuude, gimme more vodka!"