Do you think that the majority of people in this country would take the "God, Guns, Guts and Pickup Trucks" slogan and the AK-47 voucher promotion seriously? I doubt it. He's using God and politics to move product.

Values matter. Yes, I absolutely think the slogan makes a difference, and I'd be willing to believe he sees it reflected in his sales.

Less commentators, more reporters.

We agree on this much.