18/1/17

[identity profile] airiefairie.livejournal.com
The Nordic countries have dominated the global media freedom rankings for years. The Reporters Sans Frontieres report for 2016 makes no exception: the Scandinavian countries occupy the top spots yet again. Finland is 1st again, Norway is in the top 3, followed by Denmark, Sweden is in the top 10, Iceland in the top 20. In comparison, the US is 41st, France 45th, the UK 38th. The question many are asking is, what is the core reason for these achievements? What lessons could the rest of the world learn from Scandinavia?

So let us dig a bit into this. First, the public media in the Nordic countries have to give their best to keep themselves neck in neck with the private outlets, and offer quality that would keep the viewers and readers consistently interested. Of course we are talking about money here, but not only. Many countries around the world (including the developed wold) are trying to cut their public media budgets for the sake of austerity, but the Nordic countries won't allow this to happen. They keep an ambitious approach to the media, believing that a public media could only be successful if it maintains a variety and high quality of the product that it offers. This is the primary criterion for assigning funds on a yearly basis, based on the results. In result, most public media end up offering a stunning variety of materials, from the traditional publicism and research that one might expect from such a media, to sports and even HBO-style entertainment.

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